06 September, 2025

LinkedIn Image Sizes: The Complete 2025 Guide

If you've ever wondered what size your LinkedIn banner, cover photo, or profile image should be, this updated guide has you covered. Whether you are building a professional LinkedIn profile or designing brand-consistent visuals for a company page, using the correct image dimensions is critical for high-quality results. A poorly sized image can appear blurry, stretched, or awkwardly cropped, undermining your professional credibility before a visitor even reads your summary.

This detailed breakdown will help you master every visual element on the platform. We will explore the specific dimensions for personal profiles, company pages, posts, and ads. You will also learn why these sizes are so important and how you can use a tool like Phot.AI to create perfectly optimized visuals every time, avoiding common mistakes like cut-off logos and pixelated headers.

Why LinkedIn Image Sizes Matter More Than You Think

On a platform dedicated to professional networking, first impressions are everything. Your images are often the first thing people notice, acting as a visual handshake that conveys your brand identity and attention to detail. Using the correct LinkedIn image sizes is not just a technical requirement; it's a strategic decision that directly impacts how you are perceived.

Here are the key reasons why adhering to the recommended dimensions is non-negotiable:

Avoid Pixelation and Cropping

Uploading an image that is too small will cause LinkedIn to stretch it, resulting in a blurry, unprofessional look. Conversely, an image that is too large or has the wrong aspect ratio will be automatically cropped, potentially cutting off key information like your face, logo, or call-to-action.

Ensure Correct Alignment on All Devices

LinkedIn is accessed on a wide variety of devices, from wide desktop monitors to small smartphone screens. The recommended sizes are designed to ensure your images display correctly across this spectrum. A background photo that looks perfect on your laptop might be cut off on mobile if you haven't accounted for the different viewports.

Maintain Professional Branding

Consistency is the cornerstone of strong branding. When your profile picture, banner, and post images are all crisp, clear, and correctly formatted, it sends a powerful message. It shows that you are detail-oriented and care about your professional image, which builds trust and authority.

Improve Engagement and Click-Through Rates

Visuals are a major driver of engagement on social media. Posts with optimized images are more likely to catch the eye, stop the scroll, and encourage clicks, likes, and comments. For ads and shared content, a compelling and correctly sized thumbnail can significantly increase your click-through rate (CTR), driving more traffic to your website or landing page.

LinkedIn Image Sizes for Your Personal Profile

Your personal profile is your digital headquarters. It’s where potential employers, clients, and collaborators come to learn more about you. Optimizing your profile images is the first step toward building a strong personal brand.

LinkedIn Profile Picture

Your profile picture is your most visible asset on LinkedIn. It appears in search results, comments, connection requests, and messages. It should be a professional headshot that is clear, recent, and recognizable.

• Recommended Size: 400 x 400 pixels
• Minimum Size: 200 x 200 pixels
• Maximum File Size: 8 MB
• File Types: JPG, PNG

Best Practices:

Keep it Centered: Your profile picture is displayed as a circle. Ensure your face is centered in the frame so that no important features are cut off.

Use a High-Resolution Image: Start with an image larger than 400 x 400 pixels and crop it down to maintain sharpness.

Simple Background: A clean, uncluttered background will keep the focus on you.

LinkedIn Profile Banner (Background Photo)

The profile banner, also known as the background photo, sits at the top of your profile. This is prime real estate to showcase your personality, your industry, or what you do.

• Recommended Size: 1584 x 396 pixels
• Maximum File Size: 8 MB
• File Types: JPG, PNG

Best Practices:

Mind the "Dead Zone": Your profile picture will cover a portion of the banner on the bottom left (on desktop). Avoid placing critical text or logos in this area.

Design for Mobile: On mobile devices, the banner is cropped more aggressively on the sides. Keep your most important visual elements near the center to ensure they are visible on all screens.

Communicate Value: Use this space to visually answer the question, "What do you do?" You could feature a photo of you speaking at an event, a custom graphic with your personal tagline, or a subtle image related to your field.

LinkedIn Image Sizes for a Company Page

For businesses, a LinkedIn Company Page is an essential tool for brand building, lead generation, and talent acquisition. Professional, on-brand visuals are crucial for making a strong impression.

LinkedIn Company Logo

The company logo is the primary identifier for your business on LinkedIn. It appears next to your company name in search results, on your page, and alongside any updates you post.

• Recommended Size: 300 x 300 pixels
• Maximum File Size: 4 MB
• File Types: JPG, PNG

Best Practices:

Use Your Standard Logo: This is not the place for an alternate or stylized logo. Use the version that is most recognizable to your audience. Ensure Clarity: The logo is often displayed at a small size. Make sure it is simple and clear enough to be easily identified even as a small thumbnail.

LinkedIn Company Cover Photo

Similar to the personal profile banner, the company cover photo spans the top of your page. It’s a great opportunity to showcase your brand’s mission, products, or company culture.

• Recommended Size: 1128 x 191 pixels
• Maximum File Size: 4 MB
• File Types: JPG, PNG

Best Practices:

Align with Your Brand: The cover photo should be visually consistent with your overall brand identity, using your brand colors, fonts, and imagery.

Include a Tagline or Value Proposition: This is an excellent place to put a short, powerful message that tells visitors what your company is all about.

Update It Regularly: Refresh your cover photo to promote new campaigns, upcoming events, or major company milestones.

LinkedIn "Life" Tab Images

The "Life" tab is a powerful section for showcasing company culture and attracting top talent.

• Main Image Size: 1128 x 376 pixels
• Custom Modules Image Size: 502 x 282 pixels

These images allow you to give potential employees an inside look at what it's like to work at your company. Use high-quality photos of your team, office space, and company events to create an authentic and inviting feel.

LinkedIn Image Sizes for Posts, Ads, and Events

Beyond your profile, every piece of content you share needs to be visually optimized. This ensures your message stands out in the busy LinkedIn feed.

LinkedIn Image Post

Visual content consistently outperforms text-only posts. Using the correct dimensions ensures your images are displayed in the feed without being awkwardly cropped.

• Square Image Size: 1200 x 1200 pixels (1:1 aspect ratio)
• Landscape Image Size: 1200 x 627 pixels (1.91:1 aspect ratio)

Best Practices:

Square is often Better: Square images (1:1) take up more vertical space in the mobile feed, making them more attention-grabbing.

Add Text Overlays: Use text overlays to highlight a key statistic, quote, or question. This can increase engagement and make your image more shareable.

LinkedIn Carousel Posts

Carousel posts are a fantastic way to tell a story, share a step-by-step guide, or showcase multiple products. Each card in the carousel can have its own image.

• Recommended Size: 1080 x 1080 pixels per slide
• Number of Cards: 2-10 cards

Best Practices:

Create a Cohesive Story: Ensure the visuals and text flow logically from one card to the next. Include a Call-to-Action: Use the final card to encourage your audience to take a specific action, like "Follow for more tips" or "Visit our website."

LinkedIn Event Banner

When you create an event on LinkedIn, the banner image is the main promotional visual. It needs to be compelling and informative.

• Recommended Size: 1600 x 900 pixels (16:9 aspect ratio)

This image should clearly communicate the event topic, date, time, and key speakers. A professional design can significantly impact registration numbers for webinars, virtual summits, and in-person meetups.

Design for LinkedIn with Phot.AI

Feeling overwhelmed by all these numbers? You don't have to be a graphic designer to create stunning, perfectly sized LinkedIn visuals. With an AI-powered design tool like Phot.AI, the entire process becomes simple and efficient.

Phot.AI offers pre-sized templates for every LinkedIn image type we've discussed. You can simply select "LinkedIn Profile Banner" or "LinkedIn Square Post," and the canvas will be set to the exact dimensions required. This eliminates guesswork and ensures your final design is pixel-perfect.

Here’s how Phot.AI simplifies the process:

• AI-Powered Designs: Get started with professionally designed AI images that you can customize with your own branding, text, and images.

• Automatic Resizing: Have a great image but it's the wrong size? Phot.AI's smart resizing tools can adapt your design for different placements without compromising quality.

• Brand Kit Integration: Store your brand colors, fonts, and logos to apply them to any design with a single click, ensuring brand consistency across all your visuals.

Whether you're an individual looking to elevate your personal brand or a marketing manager scaling a company page, Phot.AI provides the tools you need to create high-impact LinkedIn visuals in minutes, not hours.

Final Thoughts

In the professional landscape of LinkedIn, details matter. Using the correct image sizes is a fundamental part of presenting yourself or your company in the best possible light. It demonstrates professionalism, enhances brand credibility, and ultimately helps your content perform better.

By following the guidelines in this guide, you can ensure every image you upload is optimized for maximum impact. And with tools like Phot.AI, you can move from knowing the right sizes to effortlessly creating beautiful, on-brand visuals for every part of your LinkedIn strategy. 👉 Ready to create pixel-perfect visuals? Start designing your LinkedIn images with Phot.AI today.